Advertising for Virtual Assistants and Virtual PA's
How Virtual Assisants Can Get Success Through Offline Marketing!
Reaching long term and sustainable success with offline marketing isn't nearly has hard as it probably sounds. There are many Virtual Assistants who have taken advantage of offline marketing methods and have achieved fantastic results. For the most part offline methods are pretty easy to apply and don't take a whole lot of time. If you have decided to invest a regular amount of time and effort in it, you should see results. The long term Virtual Workers started that way before it was so easy to advertise on the net, before they had web sites even. But the question that many have about offline marketing is, how does one get the best out of it? What do you do to make sure it doesn't fail? This article will give you some simple steps to understand and apply techniques that will help you get the most from your offline marketing methods.
If you have been working with Internet marketing, you'll know just how effective online advertising can really be. In offline marketing, though, there are plenty of ways to gain exposure for your Virtual PA/Assistant business. The most common way to leverage this kind of advertising is by contacting newspapers. Now, in order to get a good result you need to get a good relationship between you and your contact on the paper. You need to prepare for this. There's no need to do anything extensive, just focus on your copy and delivering your message. For some reason newspapers are intrigued by virtual workers. If they know what it is that you want to say in the copy, your response rate will be much improved. I was even interviewed by Readers Digest at their suggestion and it was posted in the most advertised magazine of the year.
At the other end of the scale, you'll get lots of targeted exposure by both posting and distributing flyers. You can hand out flyers at the mall or any public place. It's possible to post them on bulletin boards, in the grocery store even in department stores and other places. Universities and Colleges are also really great for getting typing or transcription work.
There's no telling who might come across them. Print them out on brightly coloured paper with your email address and website URL as 'tear offs' so that people will know how to get in touch with you. You want the word of your website to be spread as far as it can be spread. You should also get in touch with centers in which people gather to get new business advice and set out your flyers there.
Business cards have always been a fantastic way to tell others about your business. Even though distributing business cards might seem like it is too subtle a technique to use, it truly does work. Your focus should be on making it simple and approachable. Your business card shouldn't be too complicated. Keep it easy to follow and to the point. Make sure that it contains the URL of your website, your email address and links to your Twitter profile and Facebook page (you do have them don't you?)
When you're networking with others in your field you'll see that handing out your business card can make a world of difference in your success. There is so much that you can get from offline marketing if you approach it correctly. Immediately from increasing your targeted exposure to the building of your brand, you can find so much more success. The only thing that you need to remember is that you shouldn't depend entirely on offline marketing. You should be able to increase your efforts by using both online and offline marketing. Try to combine them whenever you can. Try to figure out how to gain even more success by using online and offline marketing in tandem. It's super important that you take regular and consistent action so that you can see even better results.
Copyright 2012 Diane Chapman, Iceni-it.co.uk